"You have to see it to believe it!"
I’m Andrea, a creative entrepreneur, digital marketer, and brand strategist who thrives on turning ideas into something real. With a background in visual communications and a career that’s spanned blogging, branding, e-commerce, and email marketing, I’ve spent the last 15+ years helping businesses bring their visions to life.
Originally from the U.S., I’ve been living in Barcelona for the past nine years—after a three-year adventure in Costa Rica. I raised two kids abroad (who are now off studying in different parts of Europe), built and sold my first online business, and have worn just about every creative hat you can imagine. If there’s one thing that has remained constant through all of it, it’s this: I believe in all the possibilities!
Andrea Fellman
My Journey
I started my digital career in 2007 when I launched Savvy Sassy Moms, a blog-turned-brand that quickly grew into a thriving online business. What started as a creative outlet became an opportunity to work with brands, run digital marketing campaigns, and connect with a growing community. Eventually, I sold it—but not before gaining hands-on experience in social media strategy, influencer marketing, brand partnerships, and event planning.
After that, I co-founded Twist Travel Magazine and launched The Barcelona Edit while continuing to take on creative projects that deepened my skills in branding, graphic design, and digital marketing.
Most recently, I’ve worked as the Marketing Director for Eva Franco, where I helped transform her e-commerce business, managed email marketing, and created successful online campaigns—especially during the pandemic when digital strategy became more critical than ever. Now, I’m the E-commerce Marketing Director for Michael’s Luxury Consignment, where I oversee everything from website management, email marketing, third-party online selling platforms, and the overall marketing strategy.
Through all of these experiences, I’ve realized my true talent lies in creative direction—helping small businesses and entrepreneurs develop their brand identity, execute their vision, plan marketing initiatives, and develop an online presence in a way that feels authentic and exciting.
Why I’m Different?
I’m not just a marketer or a designer—I’m someone who sees the bigger picture. I don’t believe in one-size-fits-all solutions. Every brand, every project, every entrepreneur is different, and I approach each one with fresh eyes, a creative spark, and the ability to execute.
Creative meets strategy: I don’t just make things look pretty; I make them work. Whether it’s branding, website design, or email marketing, I focus on both aesthetics and effectiveness.
Experience in multiple industries: From fashion and e-commerce to publishing and influencer marketing, I’ve seen it all. This allows me to bring a well-rounded perspective to any project.
Hands-on, all-in approach: When I work with a brand, I immerse myself in it. I treat every project like it’s my own, bringing energy, passion, and a can-do attitude.
Resourceful and solution-driven: I don’t wait for perfect conditions—I figure it out and make things happen. Whether it’s launching a brand, creating a content strategy, or troubleshooting a website, I find a way to get it done.
A natural connector: I don’t just build brands—I build relationships. I love bringing the right people, ideas, and opportunities together to create something bigger than the sum of its parts.
Obsessed with details: From the perfect color palette to the right call-to-action in an email, I sweat the small stuff because I know it makes a big difference. I don’t just focus on design—I approach branding with a marketer’s mindset, ensuring every visual element is cohesive and intentional.